Exhibit 3Sixty and ASKO Secure “Better Stands” Gold Award for Sustainable Excellence at kbb Birmingham 2026

Exhibit 3Sixty, a leading exhibition contractor, has officially announced that its partnership with premium appliance giant ASKO at kbb Birmingham 2026 has earned the prestigious Better Stands Gold Award. This certification, issued by Informa Markets, represents the highest tier of their sustainability framework, honoring exhibitors who successfully abandon traditional “build-and-burn” methods. By prioritizing fully reusable and modular event solutions, the collaboration sets a new benchmark for environmental responsibility within the UK’s premier kitchen, bedroom, and bathroom trade show.

The award followed a rigorous, independent onsite assessment by Better Stands specialists, who evaluated the project across ten distinct sustainability categories. The ASKO stand met the maximum criteria in every area, proving that high-end luxury aesthetics can be achieved through a circular economy approach. Exhibit 3Sixty managed the entire project lifecycle—from carbon-conscious design to logistics and breakdown—ensuring that every element of the installation was optimized for long-term reuse, effectively eliminating post-show waste.

Central to this achievement was the strategic involvement of Exhibit 3Sixty directors Andy Pearce and Alan Craner, who worked alongside the ASKO team to align the stand’s modularity with Informa’s green mandates. “The Gold assessment validates our strategic vision of reducing unnecessary waste through practical, collaborative design,” said Andy Pearce. This milestone highlights a significant shift in the exhibition industry, demonstrating that senior-level planning and sustainable innovation are essential for delivering world-class, eco-friendly brand experiences.